Welcome To The Personal Blog Of Christopher L. Bower

Hi, I’m Christopher Bower. I created this exciting Internet project along with a very talented team of professionals from the Metro Detroit area and across the United States. Included in this Blog are my personal experiences in professional  marketing, project management and people management along with carefully integrated photography and other creative elements… I hope you enjoy. In addition, this an extension of my current online and offline Michigan-based business known as Detroit Internet Marketing, LLC located in the city of Troy.

18
Apr
2017
0

Engage Your Readers with Captivating Content

Regardless of what you’re writing — whether it’s website content, a blog post, social media content or something else — the key is getting folks to actually read it, right? After all, if no one is reading what you’re saying then it is unlikely that the content is going to help convert them into paying customers. (And why waste your time writing it if no one’s going to bother reading it?)

As a business owner, it is important to position yourself as a subject matter expert in your industry — as someone customers and potential customers look to for expertise on their questions. No matter if you’re a contractor, an accountant, a doctor or a real estate agent, creating quality content can only help grow your business.

Read on for three tips on how to write your best content.

Get ahead with a great headline

Any expert would agree that the most vital part of any piece of writing is the headline. A strong headline captures your reader’s interest and encourages them to continue reading. Statistics say that of the eight out of 10 folks who read your headline, only a scarce two will read the information that follows.

So how do you create great headline? For starters, it should be interesting. Using key adjectives that convey a sense of urgency tend to get the most ROI. Next, it should be specific in that it tells the reader enough about what lies ahead to lure them in. And finally, numbers are always a good bet. For example:

Three Ways to Increase Your Home’s Value in One Day vs. How to Increase Your Home’s Value

The former ignites a sense of urgency with the reference to one day and insinuates quick and easy reading with mentioning “three ways.”

Get to the point

Once you get a reader’s attention, you want to keep it from the get go. So don’t bury the important information, but rather, get right to it. People get bored quickly and can lose interest in what you’re saying unless it’s relevant to them. So always remember who you’re writing for and ask yourself what they would want to know.

Further, breaking content into easy-to-read subheadings or lists helps make content easy to digest. Content overload is real and it can lead your reader astray. And remember, once your content is written, proofread, proofread and proofread some more. Nothing makes your credibility go down the drain faster than a misspelled word or punctuation error.

16
Apr
2017
0

The Shift From Freelance To Full Time Entrepreneur: Part 2

Continued from Part 1

Create A Good Business Plan

Every entrepreneur should have a business plan in place, regardless of the niche or industry you work in. This plan will detail your business goals, growth projections, potential earnings, necessary expenses, and more. If it doesn’t look good on paper, chances are it’s not going to be good in real life. Having a business plan will let you see if you are in fact on the right track with your new pursuit.

Most businesses don’t have a flawless startup. There are going to be some struggles along the way, and you need to make sure you can handle those. Having money saved will certainly help in times of need, but that may not be enough. Make sure you have a Plan B, C, and D for every step of your transition so you can continue to progress as a full time entrepreneur.

Take Your Time When Recruiting 

It’s great to have employees working under you, but you don’t want to take on that responsibility too quickly. If your spouse or family members can help you out initially, rely on them to help you transition. In many cases, you can do most of the work yourself until you have a big client list built up. Hiring an employee will immediately increase your overhead costs, which will ultimately lower your profits. As a startup business, you simply don’t have room for profit loss.

Wait until you have a steady stream of work and a genuine need for extra help before you bring someone else into your company. At that point, hire someone to work part time to still keep your costs low.

Business owners often get pulled into a million different directions at the same time. This can cause you to lose sight of important steps to take in your business development. Another issue that entrepreneurs face is that they are constantly looking for their next business idea. I’m guilty of that just as much as anyone else. You have to put all of those extra thoughts aside for now and just focus on the new business you created. Once you have been doing that for a long time, you can readdress your old ideas or come up with a completely new set to explore.

Some Final Thoughts

As long as you make a slow, methodical, well-planned transition into full time entrepreneurship, your business will have a great chance at success. Follow the suggestions in this guide, and you’ll have a cushion to catch you if you fall along the way.