Welcome To The Personal Blog Of Christopher L. Bower

Hi, I’m Christopher Bower. I created this exciting Internet project along with a very talented team of professionals from the Metro Detroit area and across the United States. Included in this Blog are my personal experiences in professional  marketing, project management and people management along with carefully integrated photography and other creative elements… I hope you enjoy. In addition, this an extension of my current online and offline Michigan-based business known as Detroit Internet Marketing, LLC located in the city of Troy.

5
Dec
2016
0

Overcoming Writer’s Block

Writer’s block is frustrating under any circumstance, but it is particularly unnerving when it comes to online marketing content. No matter how much you stare at the computer processing keywords, nothing reaches your fingertips. Fortunately, there are techniques you can use to overcome writer’s block and create the quality content you need for your advertising campaigns. Follow these tested and proven strategies for jump-starting your ad copywriting.

Understand Your Content, Your Product, And Your Audience – THOROUGHLY

Before you prepare for any sort of content creation, you need to study your product, your audience, and the type of copy you are going to write. This is easy to do if you are writing content for your own business because you already have a grasp on what you’re selling and who you’re selling it to. With that in mind, it would be wise to study content from your competition to get a complete perspective on the market and what your content will be up against. The deeper your knowledge is, the easier it will be to overcome your writer’s block (or prevent it from happening in the first place).

Eliminate Distractions

Humans get distracted easily, especially when they are put in a tough situation. If you find yourself struggling to write online marketing content, you may try to pass the time reading the newspaper, watching television, browsing social media, etc. It’s important to eliminate distractions as much as possible, even if that leaves you staring blankly at your keyboard. This will focus your thoughts on the task at hand, which will ultimately lead to a breakthrough.

Understand The Limits Of Your Attention Span

You can only focus on something for so long. Most adults have a maximum attention span of 33 minutes and 33 seconds. That is the precise amount of time your mind can operate at its full capacity before it starts to feel strained. In the case of writer’s block, limiting the amount of time you try to create content will prevent you from wasting effort and increasing your frustration. Set a timer for 33 minutes and 33 seconds (or less if you prefer). Once the time is up, take a break and remove yourself from the computer. Then come back and repeat the process so you can make the most of your thoughts.

Fill Your Breaks With Simple Tasks

Completing simple tasks like folding laundry or making a sandwich will allow your subconscious to make connections on its own. In other words, you are distracting the conscious portion of your brain with something easy and routine so your mind can work on other areas. If you fill your breaks with these tasks, you will find yourself feeling more creative when you get back to content creation. Your brain is doing work in the background without you even realizing it.

Don’t Put Pressure On Yourself

While many people claim to “work well under pressure,” the fact is that no one works best under pressure. Pressure leads to stress, and stress leads to under-performance. Thus it is important to create a calm, worry-free environment for yourself when you’re experiencing writer’s block. The content WILL come, and when it does, it will be amazing. If you do not accomplish anything in your 33-minute time-frame, that’s okay. You will have another opportunity to try again, and you will most likely exceed your own expectations.

17
Nov
2016
0

Leadership Is About Results, Not Appearances

There are dozens of “how to look like a leader” guides in the world. Some motivational speakers spend their entire careers teaching people how to dress, move, and act their way to success. As important as appearances are in the business world, the fact is that simply looking like a leader does not make you one. If you can’t deliver the results you’re promising, how you carry yourself won’t matter at all.

Actions Really Do Speak Louder Than Words

You’ve heard this saying plenty of times over in your life, but actions truly speak louder than words. Think about any presidential campaign in America’s history. Each candidate makes a series of promises at the beginning of his or her candidacy, but they usually don’t fulfill all of them. The fewer promises they live up to, the worse they are remembered. Great leaders take action when it matters, making important decisions that change the course of their company or their nation for years to come.

Achievements Yield Confidence

You can measure a person’s success in many ways, from the amount of money he or she makes to the number of contributions he or she has made in the world. Regardless of the measurement though, achievements in any area of leadership inevitably yield confidence. In other words, a person is naturally going to feel and act more like a leader once he or she performs actions that make him or her worthy of the title. That’s why some of the biggest CEOs in the world started off as shy, quiet office workers hiding in a cubicle. It was their merit and innovation that gave them the confidence they needed to rise to the top.

Long-Lasting Business Relationships Go Deeper Than The Surface

Relationship building is a crucial element of being a successful leader. This doesn’t always mean that a person has to be likable. It just means that he or she has to get along with others well enough to draw up strategic alliances and partnerships that promote business growth. This process requires deep, meaningful actions that go well beyond the surface. No matter how many hands you shake or how many greetings you extend, none of them will matter if your actions don’t make you memorable. Solve problems, make plans, and deliver on every promise you make. This is what will propel you as a leader.

A Fake Façade Is Easy To Spot

People can tell when you’re carrying yourself to be better, smarter, or more successful than you actually are. There is nothing wrong with keeping your confidence high, but it’s even better to have skills that back that level of confidence. At some point in your career, you have worked under a manager that was nothing more than a shell of what a leader should actually be. Chances are that person is still at the exact same point in his or her career development. No growth. No progress. Just static. That person didn’t have the core skills it takes to be a good leader with a thriving career. By staying genuine to yourself, your employees and your customers, you will go leaps and bounds beyond that unchanging leader from the past.

Perceptions Can Change – Results Don’t

You can always change the way that people think about you, but you cannot change the past. Sure, you can fix problems as they arise, but you cannot create results that were not originally there. If you failed to accomplish a goal you set out, that’s it. All you can do now is set a new goal that encompasses or improves upon the old one. If you’re focused on people’s perception instead of the end-game, you’re never going to exceed your own expectations. Deliver when it counts and people will naturally start to see you in a positive light.