Girl Sitting At Desk With eMail Marketing

Email Marketing Guide: Part 2

Continued from Part 1

Use Subtlety To Avoid Getting Marked As Spam

If you use flashy ads and huge sales pitches, you’re going to turn off your customers. That is the easiest way for your emails to get marked as spam, which is something you do not want to do. Send out enough spam messages, and your website will suffer significantly. Search engines do not support abusive sites, and they will actually bring your ranking down if your site is associated with excessive spam mail. In some cases, your website may be blocked from search engines entirely because of your email marketing campaign.

Using over-the-top sales emails will also make your website look desparate, which will make potential customers why you are trying so hard to get their business. This is tele-marketing in the digital world. Avoid making your business look like it is hanging on for dear life, or you may end up closing down for good.

The alternative to flashy emails is subtle, personal ones. You do not have to yell at people to get them to listen. You just have to say something they want to hear. Talk about your promotions in a simple but suggestive way, and people are more likely to respond to them.

Use Appropriate Titles For Your Emails

The titles on your emails will make a big difference in whether or not people read them. Think about the following two titles:

    • Upcoming Events in August

Which one would you want to read? Those are actual email titles from messages I have received this week, and the one in all caps immediately went into the trash. Try to make your email titles a little vague, giving people incentive to click in. The second title didn’t say “Huge sales the first week of August.” It just said “upcoming events.” I wanted to learn more, so I clicked on the message. You need to make your emails engaging so people will actually want to read them.

It may help to think about what you would normally send to people in your contact list. How are your emails titled when you write your friends, family members, or colleagues? You may not copy those title styles directly, but you can use them as inspiration for creating click-worthy emails. You want your customers to feel like you are reaching out as a friend, not someone trying to steal their money.

Continue to Part 3